E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is, and why it matters. E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of ...

The owner of A&E, History and Lifetime unveiled a slate of more than 2,500 hours of content in a tough ad market. By Alex Weprin Senior Editor When it comes to the entertainment business, sometimes ...

When we talk about E-E-A-T, we’re no longer talking solely about website content and its creation by subject matter experts. We’re now talking about a full-blown brand strategy. E-E-A-T guidelines ...

A+E Networks is rebranding to A+E Global Media and renaming its ad sales division to A+E Media Solutions, signaling the company aims to expand its scope beyond cable TV ahead of its annual upfront ...