随着移动互联网进入存量时代，红利即将见顶，广告主投放广告的策略也逐步调整为“在存量用户中寻找增量”。在不断扩大广告投放量的基础上，还需要更精准、更高效的投放，获取更高的ROI转化。与此同时，多平台管理、素材量多、账户多、人力成本高、人 ...

Shopify is announcing a number of new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting, especially ...

On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. On the heels of securing $90M in Series C funding ...

Instagram has introduced a new round of API upgrades that enhance measurement depth, improve publishing flexibility, and streamline collaboration workflows for developers and marketers. The update ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Video content has become a key tool for businesses and content creators to capture attention and engage with audiences ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has announced a technical update to its ...

As businesses increasingly rely on visually appealing content for their digital marketing, e-commerce, and creative projects, ...