The advertising industry works much like any other marketplace: There are buyers and sellers, and someone in the middle connecting the two. In this case, it's increasingly The Trade Desk that's ...

Forget the economic downturn: Internet Advertising Bureau figures suggest that Australian advertisers spent $1.5 billion on internet ads in the year ending 30 June: a 27 per cent increase over the ...

Not many people realize that contextual advertising is a multi-billion dollar software-as-a-service category. Yet if you look closely at Google AdWords, Microsoft AdCenter and Yahoo!'s newly launched ...

DoubleVerify and Integral Ad Science harbor a niche in the digital ads industry. Competition is rising in the AI era, though, and both companies need to ramp up their profitability in the coming years ...

Let’s dig into the relative performance of Zeta Global (NYSE:ZETA) and its peers as we unravel the now-completed Q3 ...

Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current business environment. Let’s take a look at how Integral Ad Science ...

If you're the victim of seemingly out-of-place ads that get plastered on websites you're visiting, now you know whom to blame. Google called out ad injectors in a March 31 blog post, promising to ...