Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

So, it appears that you have finally made the decision to use Google AdWords to help your business stay ahead of the curve. If you are not aware of the technical know-how of using Google AdWords or ...

Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results. There’s new innovations for local advertisers, brick and mortar ...

Google has completely updated and revamped the look and feel of the Google AdWords Help center. This is a huge visual update from the previous version, which was much more text based. Here is a ...

If you’ve ever had a problem with your AdWords account, then you know what a glorious pain in the tail it can be to get help. Sure, you can post things into the forums, but the chances of being seen ...

Google AdWords now has a location extension designed to help manufacturers drive more in-store sales, the company announced Thursday. Google’s new “affiliate location extensions” are similar to ...

When Google AdWords remarketing first hit the scene in 2010, many of us wondered how we’d be able to optimize this type of online advertising as we did with the flexibility of search ads. Sure, ...

It’s been well known that Google has been working on a solution to tie clicks on search ads back to in-store traffic and sales as part of Estimated Total Conversions in AdWords. Today, the company ...

An advertiser posted in the Google AdWords Help forum a discussion he had with a Google AdWords representative about invalid clicks he was being charged for. He said, he excluded IPs from generating ...