Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company’s AI image, vector, and video ...

Agentic AI is the hottest AI topic because it takes AI assistance as we know it a step further, actually carrying out tasks for users. Adobe has millions of users who rely on its applications and ...

Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe, recently offered a look into Adobe’s critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr ...

Quite apart from its huge business in desktop creativity apps, Adobe is expanding its ability to help B2B marketers manage how they interact with prospects. Adobe recently announced the general ...

Adobe (NASDAQ:ADBE) has launched a line-up of artificial intelligence agents designed to help clients shorten workflows across a range of use cases. The agents were first revealed during the Adobe ...

Adobe ADBE is expanding generative AI across its Digital Media offerings to improve productivity and support recurring revenue growth. Firefly, Acrobat AI Assistant and Express are being embedded into ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

Luma AI’s latest video model, Ray3, is now exclusively available in the Firefly app where you can use it to generate videos and explore creative concepts in Firefly Boards. Following in the wake of ...

Adobe Inc. delivered strong fiscal Q2 earnings, beating both revenue and EPS estimates, driven by robust AI adoption across its core business. AI-powered growth is supporting Adobe’s top-line growth, ...

Adobe is paving the way for the future of AI-powered design. But professional creators now face a difficult choice about what role -- if any -- AI should play in their work. Katelyn is a writer with ...

As the engine powering the world’s digital artists, Adobe has a big responsibility to mitigate the rise of AI-driven deepfakes, misinformation, and content theft. In the first quarter of 2025, Adobe ...