I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over ...

I’m not asking what you came up with in a marketing meeting, but what really makes you better than the competition from your customer’s perspective? The battle for leads, customers and revenue through ...

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there ...

Ecommerce is one of the most challenging and competitive verticals in SEM. No matter what industry you’re in, you’re undoubtedly competing against behemoths like Amazon/Walmart with a constant fear of ...

Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips ...

If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news ...

In this pv magazine Webinar, we’ll take a closer look at Sungrow’s SG3125HV-30 central inverter, its ability to connect storage on the DC-side and, together with the Inaccess PPC/EMS, the litany of ...

PPC Ltd, a stalwart in the cement manufacturing sector, boasts a rich history that spans over 130 years. Founded in 1892 on the outskirts of Tshwane (formerly Pretoria), South Africa, as the nation’s ...

PPC Ltd, a stalwart in the cement manufacturing sector, boasts a rich history that spans over 130 years. Founded in 1892 on the outskirts of Tshwane (formerly Pretoria), South Africa, as the nation's ...