If you’ve ever seen the show “Mad Men” then your idea of what the advertising industry is like probably includes stunning board rooms, perfectly hemmed suits, teams of risk-taking creatives, and of ...

Netflix has just suffered what Hollywood Reporter’s Alex Weprin has dubbed “its most consequential quarter in years.” Netflix lost 200,000 subscribers in the first quarter of 2022 – bringing it to 221 ...

Today’s fast paced media culture challenges traditional consumer engagement. While most brands are struggling to catch up, Visa invented a new creative development model by pretty much turning the old ...

It is a question that has been plaguing the industry for years - What is the best business model for monetization: In-App purchasing or In-App advertising? Could the two coexist to maximize revenues?

Was there ever a world without “do no evil” Google? Yes, just ten years ago! Google has become an intrinsic part of the world’s culture and it is only eight years old. Despite its youth, Google has ...

A fast food chain called Sonic is known for running national television campaigns, despite the fact that many of the people who see the ads don’t live anywhere near a Sonic location. It’s not a ...

How are advertisers supposed to judge today’s ever more labyrinthine maze of new media opportunities and technologies? Consider some recent straws in the wind: an appeal from ITV commercial director ...

When you start a for-profit business, a key part of your plan is how to generate revenue. Many companies sell goods, services or a combination of the two. Online businesses and media companies often ...

Almost every company needs advertising to make money, but for some businesses, it's their lifeblood. TV, radio and newspapers rely on the sale of ads to survive. Many websites generate income with ...

Amazon CFO Brian Olsavsky says the company’s execs “feel good” about the recent expansion of advertising on Prime Video, calling it “an important part of the total business model.” Ads began running ...