The SEO industry is undergoing a profound transformation in 2025. As large language models (LLMs) increasingly power search experiences, success now depends on withstanding traditional algorithm ...

People sick of AI have a new option for searching the web. DuckDuckGo recently rolled out an easy way to access an AI-free version of its search engine. Google has been the dominant search engine for ...

As generative AI and zero-click search reshape the way people discover brands online, traditional SEO tactics like keywords and backlinks are no longer enough to gain brand exposure and traffic.

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...

Follow ZDNET: Add us as a preferred source on Google. I don't know about you, but I'm tired of seeing AI used in place of actual search results in my web browser or used to summarize whatever I'm ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...