Algorithmic marketing, powered by AI and automation, leverages advanced technologies to improve customer experiences, boost ROI, and enhance efficiency, says Yomi Tejemola (CEO, Algomarketing), making ...

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

We’re living in a world increasingly controlled by intelligent algorithms. The algorithm for the personalisation and recommendation of movies used by movie rental site Netflix is now responsible for ...

BIRMINGHAM, AL / ACCESS Newswire / September 17, 2025 / In an age dominated by data, metrics, and relentless A/B testing, the marketing landscape has become a battlefield of algorithmic optimization.

How is AI used in marketing? AI has enormous potential for companies since the primary activities of marketing involve analyzing customer behaviors, and understanding their wants and buying ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

The world’s media landscape is entering what Dentsu calls the Algorithmic Era, where artificial intelligence, agentic systems and shifting cultural norms are redrawing the boundaries between consumers ...

Sir Martin Sorrell, Chairman of S4 Capital, addressed the future of advertising, focusing on the transformative role of artificial intelligence (AI) in shaping the marketing and agency landscape. He ...

This week, I'll be presenting at Search Insider Summit with an 18-minute, TED-style talk called "Rise of the Marketing Technologist." My premise is simple: marketing must control its technological ...