Ads on Amazon have exploded, making it hard for brands to stand out on the platform. Rising prices have also made it more expensive to cut through the clutter. Four ex-Amazon ad sales managers ...

NEW YORK--(BUSINESS WIRE)--Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively ...

Sellers can now interact with an AI chatbot to generate ads that match their branding. Sellers can now interact with an AI chatbot to generate ads that match their branding. is a news writer who ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

A new adtech startup called Gigi wants to help brands with streaming TV ads on Amazon. The firm aims to make it easier for marketers to use Amazon Marketing Cloud, the e-commerce giant's data clean ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it’s adding new ad formats to its video streaming service, hoping to encourage ...

If you’ve searched for anything on Amazon lately, you’ve probably noticed: ads are everywhere. Logic would suggest that ad saturation destroys the shopping experience and causes shoppers to abandon it ...