LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. John Murphy, head of multi-channel at Bloom Worldwide, has written a new whitepaper on the ...

There are different ways to measure return on marketing investment but Media.Monks’ Arjun Ghosh says that only when multiple methodologies, technologies and skill sets are connected into one unified ...

Attribution modelling allows you to determine what’s working and what’s not by flipping your data in one way or another. Attribution Models: Quick Definition An attribution model is a set of ...

Attribution modelling has garnered much attention among marketers. And there are good reasons for this buzz. The goal of attribution models is to understand how media drive sales or other important ...

You send out emails, you run ads, you post on social media, and you optimize your website to capture organic search traffic. Thanks to your efforts, you’re making sales or getting leads! That’s great, ...

Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should be doing attribution beyond the last click, to what kind of attribution ...

There is a single word that guarantees a sea of weary groans from affiliate marketers whenever it is mentioned – that word is ‘attribution’. It’s not that it is unimportant, on the contrary it is ...

Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are given credit for their contribution. However, argues ...

Australian marketers struggled with attracting the right talent for attribution modelling this year, and many also had difficulty with data complexity and defining customer journeys. This article was ...