Veteran B2B media executive Doug Manoni teams up with the private-equity firm Growth Catalyst Partners to serve a $120 billion market.

While we are seeing lower valuations, we believe certain B2B technology companies may be uniquely poised to thrive, and are pursuing investment opportunities in this space with a renewed focus.

AI can save thousands of dollars worth of tedious tasks, Paramount gets a knockout UFC deal, OpenAI releases GPT-5.

BambooBox uses AI-driven account-based marketing to identify high-value prospects, improve lead quality, and streamline ...

Discover how University of Phoenix’s career-focused transformation and B2B strategy drive strong student outcomes and ...

Your business offers a B2B service or product, but all your keyword search terms return B2C results. How can you attract the right kind of audience via search? Check out this article.

As a B2B company, you're trying to get other businesses to buy and use your product or services. So, what better way to explain why than with video? Explainer videos have the potential to become a key ...

Storytelling for B2B startups: Avoiding ‘buzzword bingo’ to make your wonky enterprise company worth talking about Rebecca Buckman 11:11 AM PDT · March 23, 2018 ...

The best B2B marketing pros are adopting accountability frameworks and embracing emerging technologies as they join their B2C counterparts in putting customer engagement front and center.

The Weather Company's data will give IBM's Watson and Internet of things efforts more heft. The deal will also give IBM more touch points in industries where GE Software plays.

In today’s world, it should no longer feel impossible to imagine a B2B business taking on the personality of Mailchimp. Intuit seems to agree; the company just acquired Mailchimp for $12 billion.

As a veteran B2B angler, here are a few tips you can use to “land a big one” (and keep landing big ones) for your company with AdWords.