Platforms like HubSpot and Salesforce help you orchestrate personalized campaigns across departments. According to Exclaimer, ...

Marketing Strategy for B2B Technology Firms In B2B tech marketing, as in most things, the best place to start is with strategy. Having a sound strategy in place will help to ensure that tactics are ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

When starting or expanding your SaaS business, you should always spend time creating a strategic marketing plan. This can seem daunting when you consider that there are new SaaS companies sprouting ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

Strong campaigns and sharp messaging will only go so far in today’s crowded, noisy B2B landscape—today's marketers need ...

Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — ...

Does social media really work in business-to-business marketing? It's a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications. Some B2B marketers are still treating social media as an add-on that isn’t properly ...

- The global market for Cross-Border Overseas Platform was valued at USD 1216210 Million in the year 2024 and is projected to reach a revised size of USD 5939840 Million by 2031, growing at a CAGR of ...