Your story is not a soft skill. It’s a strategic advantage. It’s not about the words you choose for your next campaign. It’s ...

Read through our blog on 2026 budget planning which covers everything from trends to look out for to training priorities and strategy tips.

United States, 9th Sep 2024 – Innovaxis, a leading B2B marketing consulting firm and agency serving small and mid-sized companies, today announces a new B2B Strategic Marketing Planning Service ...

Let's level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

It’s clear that forward-thinking companies see the value of — and even increased — levels of marketing (which I covered in a recent Forbes Agency Councils piece on ways B2B companies can ...

Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.

Planning and budgeting is not a marketer's favorite activity. The process is like trying to herd cats. There is no defined process so you attend mind-numbing meetings and review endless and ...

Survey of 450 B2B marketers shows most expect minimal impact on budgets from COVID-19. Many live events will shift to online events, such as webinars.

The 4 Prerequisites to Successful B2B Marketing Planning in 2021 4 minute read By Rhoan Morgan July 15, 2020 Digital Marketing ...

Friday Forum Marketing Planning Friday Forum As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share ...

With content marketing budgets predicted to grow, marketers should watch five areas before planning their 2022 strategy.