B2B marketing has typically been considered the rationally-driven, less glamorous cousin of B2C marketing with its inclination for high profile, often emotion-led communications. B2B marketing’s cause ...

What Do B2B & B2C Mean?. Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form.

B2B and B2C, while believed to be stark opposites in many ways, are not purely categories of audiences.

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Here are some methods that B2B leaders can draw inspiration from B2C when it comes to payment processes.

Although this trend is still developing, several ways that B2B companies can borrow strategies from the consumer world are already evident. Here are four ways that B2B marketers can consumerize their ...

B2B or B2C? This has been one of the most discussed topics in the last five years of our company. A lot of people have raised different kinds of questions on our take on B2B and B2C. And, there ...

While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist -- you just need to know where to look. Karina Welch June 9, 2017 ...

Your business offers a B2B service or product, but all your keyword search terms return B2C results. How can you attract the right kind of audience via search? Check out this article.

It is much easier to go from B2C founder to B2B founder than the other way around. In fact, it is really hard to find examples of founders that successfully made a transition from B2B to B2C (but ...

B2B marketers should take a page out of B2C marketer's books, and appeal to their customer's emotions ...

Although secrutiy perspectives for B2B and B2C commerce are quite different, an integrated strategy that fulfill the needs of both spheres may be the next step as companies are beginning to find ...