Big data is less predictable than traditional data, and therefore requires special consideration when building models. Here are some things to keep in mind. Image: iStock/z_wei Data modeling is a ...

MOUNTAIN VIEW, Calif., March 28 — Qubole, a leading provider of the next generation Cloud Big Data platform, is proud to announce that Shrikanth Shankar, VP of Engineering, will lead a tutorial at the ...

One implication of ubiquitous sensing as evidenced by the rapid growth of the Internet-of-Things (IoT) is the explosive increase in data being collected. This data comes from myriad sources: According ...

Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Today’s “big data stack” includes databases, data management and integration software, and data analytics tools—all critical components of an effective operational or analytical data system. But all ...

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Big data refers to extremely large and complex data sets that are so massive and intricate they cannot be managed or analyzed by traditional data processing tools. In life sciences, these vast ...

Opinions expressed by Entrepreneur contributors are their own. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way.