Your story is not a soft skill. It’s a strategic advantage. It’s not about the words you choose for your next campaign. It’s ...

A systematic approach to measuring brand health transforms subjective perceptions into actionable intelligence.

AdMaker.ai officially enters the market, opening platform access to all users. E-commerce managers and advertising agen ...

Allbirds CMO on why brand building is key to company’s turnaround plan A campaign promoting a new Tree Glider shoe is part of the sustainability minded marketer’s bigger push into awareness-driven ...

Most of Australia’s biggest media companies are retreating from marketing themselves, research by Unmade suggests.Despite the ...

When Harry Arnett, Stephen Levinson and Mark Wahlberg looked at the overlap between fitness and fashion, they spotted an ...

Learn how product differentiation boosts sales and brand loyalty by emphasizing unique qualities, giving businesses a strong competitive edge in today's market.

“It’s got everything I dreamt of in a show,” says The Tonight Show host Jimmy Fallon of his brainchild, On Brand With Jimmy ...

The energy drink maker's CEO said the appointments will help grow its namesake beverage, plus the recently acquired Alani Nu ...

On Brand with Jimmy Fallon premieres on Tuesday, September 30, 2025, on NBC. The episodes will air on Tuesdays and Fridays.

The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer ...

In his new role, Anmol will focus on strengthening MARS’s brand identity, growing its digital presence, and creating ...