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Who’s doing it well The epitome of exceptional content marketing – CommBank Commonwealth Bank (with one of our competitors ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

PALM SPRINGS — The Estée Lauder Companies may count several billion-dollar brands, including Clinique, MAC Cosmetics and La Mer, among its portfolio, but it isn’t immune to efforts to better balance ...

Brands now focus on social causes. This helps them connect with consumers. Cause-Related Marketing is a key strategy.

Brand priming is the psychological impact a brand has on the future thoughts and actions of consumers. Priming happens when the ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

In tough economic times chief financial officers inevitably look at cutting costs, and most chief marketing officers can sense their colleague’s hatchet pausing over their marketing budget. Research ...

Cracker Barrel’s logo backlash shows how brand amnesia can derail even beloved icons, and why staying true to your roots ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Influencer marketing has exploded in Ghana . From beauty to fintech, brands are spending heavily on social media ...