Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

TORONTO--(BUSINESS WIRE)--Uplinq, the first global credit decisioning support platform for small business lenders, announced today the release of a joint case study with Visa, a global leader in ...

Koffi and Yao Assoua and their driver stood together in the back of the arrivals hall at Félix-Houphouët-Boigny International Airport. Though trying to maintain their dignity, the two brothers ...

A new study released today commissioned by WWF (World Wide Fund for Nature) to provide information on the price premium paid by palm oil growers and buyers for certified sustainable palm oil (CSPO) in ...

Harvard Business School Professors Lynda M. Applegate and Suraj Srinivasan have authored "Newsweek: Driving a Digital First Strategy", a Harvard Business School case study that details how CEO Dev ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Sreevas Sahasranamam is a professor at Adam Smith Business School, University of Glasgow In the city of Udupi ...

Kirsty Roth, chief operations and technology officer at business information services specialist Thomson Reuters, said business leaders balancing innovation and risk must understand the intricacies of ...

Marjorie Rodriguez heard her name called and moved toward the stage of the Hilton Bangkok ballroom. She had received awards for her advocacy work for the LGBTQ+ community in the Philippines before, ...

LONDON/NEW YORK, Oct 9 (Reuters) - Elon Musk's $44 billion Twitter (TWTR.N), opens new tab takeover saga comes with all the drama necessary to be immortalised in case studies for future captains of ...

AI agents are moving far beyond routine automation, and they are now shaping business management and leadership decisions.

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. In a normal world, we would not really be asking about the ...