Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...

The love-hate relationship with CRM is real. Although they have been widely adopted, CRM solutions often fail to meet the promises made during their selection and implementation process, and they can ...

It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

Not long ago, many companies believed that customer relationship management (CRM) software was the solution to all of a company's woes. The belief was that CRM software would help companies identify ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

Nutshell reports that choosing a Google-compatible CRM requires assessing integration, cost, and usability to enhance ...

The sales landscape is experiencing its biggest transformation since cloud-based CRM systems arrived nearly two decades ago. AI isn’t emerging anymore—it’s reshaping how sales teams operate every ...

Adoption is truly the CRM killer. If your employees won’t use your CRM system, your investment is an utter waste. However, the way many organizations look at adoption doesn’t help matters. All too ...

AMR Research has released results of a new study describing CRM implementations. As the chart below shows, nearly one-third of CRM implementations fail: The research suggests that CRM initiatives ...