Running a business is no small feat, especially when it comes to managing customer relationships, sales pipelines, and marketing efforts. The problem? Juggling multiple tools and platforms can be both ...

Large enterprises often have to make a tough decision: Should they use one consolidated customer relationship management (CRM) tool for the whole company, or should each department have its own ...

Chapter 2 provides an introduction to the role CRM systems play in an organization, examines the anatomy of a CRM system and the type of CRM systems available, and looks at the CRM’s role as keeper of ...

Despite consistant industry growth over the last 10 years, CRM has never quite achieved its fundamental promise to improve the customer’s experience with the company. But then social media came along ...

The first crucial step in choosing the right small business CRM software is to properly assess your business needs. Are they basic, exotic or somewhere in between? What about cost and complexity — ...