IMARC Group valued the worldwide sales force automation (SFA) software market at $8.4 billion in 2023 and expects it to reach $21 billion by 2032, growing at a compound annual rate of 10.4 percent.

Today’s sales landscape is more competitive than ever, and sales professionals need every advantage to get ahead of the competition. Amidst the myriad strategies that sales professionals have employed ...

Sales VPs for years have been test-driving SaaS-based CRM systems, piloting them with sales teams to see if using them leads to higher sales and greater customer retention. Marketing VPs and Chief ...

Discover the benefits of sales automation and explore practical tips and examples to enhance your sales process today. Sales automation is a popular functionality offered by the top CRM software. It ...