In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

According to Salesforce, the leading CRM provider (and more on them in a moment), CRM software grew out of the contact management software of the 1980s, which in turn was meant to provide a digital ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Half of all businesses today believe that the quality of their CRM data is only somewhere ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Those are the words from Sovan Bin, the CEO and founder of ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now According to a new report from Validity, 76 ...

Privacy and data protection regulations are reshaping how organizations must handle their customer data. Eighty percent of countries have laws like GDPR, DORA, CPRA ...

Given the scale of the threat landscape, cybersecurity is essential for consumers and businesses alike. Digital transformation has brought a plethora of tools to make our lives easier, like cloud ...