Founded as Mr. D's Seafood and Hamburgers in 1969, Captain D's differentiated itself from the start by offering affordable seafood, a contrast to more traditional and expensive options at the time.

After more than a decade of fighting a disinterested market, the skies have cleared for Captain D's. In 2025, America's second-largest seafood chain announced plans to open a bunch of new U.S.

Captain D’s Seafood Kitchen is no rookie when it comes to rebranding. The chain began its latest rebranding effort in August 2006, which was less than four years after its previous brand-revamping ...