When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

Case Study House 22. Image via Flickr user: mbtrama Licensed under CC BY 2.0 The program's experiment not only defined the modern home and set it apart from its predecessors, but it also pioneered new ...

The Virginia Information Technologies Agency (VITA) and the Virginia State Police (VSP) have been recognized by the Computerworld Honors Program for two outstanding programs. VITA was recognized for ...