There's nothing like a flood of holiday catalogs - followed by an even bigger flood of post-holiday sales catalogs - to make families think about trying to get their names off mailing lists. Unwanted ...

NEW YORK — The early warning signs of another holiday season are all around. Green-and-red decorations are showing up in stores. Ads are appearing for this year’s crop of Christmas movies. And America ...

The early warning signs of another holiday season are all around. Green and red decorations are showing up in stores. Ads are appearing for this year’s crop of Christmas movies. And America’s ...

Advertising is all about reaching the right people with the right message, and direct mail is one of many other advertising media used to deliver that message. Direct mail is thought to be a powerful ...

Catalogs can be an important driver of sales for certain types of customers and merchandise categories. They capture the attention of consumers, engaging them in your content differently than other ...

Discussing ways of lightening your mailbox’s load of paper catalogs in TidBITS may seem a bit unusual, but remember that one of the reasons Tonya and I started TidBITS back in 1990 was to provide an ...

In previous analysis columns, we’ve tried to demystify some of the analytical tools used by successful catalogers. Profitable and growing companies know and understand the marketing, database, and ...

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...