Among the best circular logos are some of the most recognisable brand identities out there. The circle is a satisfyingly pure and simple geometric shape, and circles are found everywhere in nature. It ...

The Ellen MacArthur Foundation aims to make circular design "the new normal' by persuading 20 million designers to help transform the global economy from a linear to a circular model. The non-profit ...

The Ellen MacArthur Foundation has teamed up with design and consulting firm IDEO to create a guide that helps businesses design for the circular economy. Called The New Circular Design Guide, the ...

While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...