Before analyzing customer data, we need to describe the customers. Descriptive features for customers usually revolve around three categories: revenues, demographics and behavior. While revenues and ...

Data visualization is the graphical representation of information and data via visual elements like charts, graphs, and maps. It allows decision-makers to understand and communicate complex ideas to ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. Any great story means visualization and detail. It takes the small ...