Success stories follow a simple rule: They’re only as good as the response you get from your customer. So how do you get those ideal answers, the ones that are honest and illuminating and positive?

Forbes contributors publish independent expert analyses and insights. Mark Murphy covers leadership, hiring and employee engagement. What is a situational interview question? In short, situational ...

There are two types of client interviews. There are financial planning interviews with existing accounting clients, and then there are conversations with new financial planning prospects who are not ...

Asking the Right Questions Can Help Advisors Understand Their Clients’ Needs Matthew Jarrell is the founder of DocSpot Financial. He has 5+ years of experience creating investment, tax, and estate ...

We’ve all had them: questions from clients with answers that seem so obvious to us that they can be difficult to explain. As financial advisors, it’s easy to get frustrated when a client asks ...

Over the last 20 years of speaking to clients, I’ve developed a list of questions that have been instrumental in fostering better long-term relationships. There are many questions you can ask, but ...

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other ...

There is nothing more exciting than bringing on a new SEO client. However, to get your new relationship off to the right start, you must ask the right questions and get vital information. The ...

So, you’d like to win some new clients? Make sure you’re asking enough questions – and the right ones. That might seem counterintuitive, but consider this: There’s a good chance that business doesn’t ...

When leaders of a B2B company learn that a top player in their target audience has heard of them and is interested in their products or services, it can be thrilling. After all, landing a “big-name” ...