In sites stretching from Beijing, China, to Altamira, Spain, archaeologists have turned up remains of red clay dating back to ancient times, indicating how the color’s use—and significance—has endured ...

Although we've seen color-changing coatings before, they generally just switch between two solid colors. MIT scientists have developed a new system, however, that allows coated objects to take on ...

Colors mean different things to different people across time and space, but the color red has remained an integral way of representing hate, love and luxury for millennia. In a new book on the history ...

Red means "Green light, go for it!" Green means: "hmm, better not!" Like an upside down traffic light in our brain, color helps us decide whether or not to eat something. This new study states that ...

Whether it’s the black of Black Friday, the white of the driven snow, or even the holiday blues, colors are deeply embedded in the rituals of life. But how have color terms come to be used for so much ...

Each kind of commercial and emergency vehicle follows a certain color code or symbol. For instance, you will find a snake symbol on almost all ambulances, and the color of the school buses is always ...

Colors hold a lot of significance for everyone around the world. They have an impact on our emotions and also have several different meanings related to religion and culture. We are constantly ...

This topic is red hot. Shopping online is always something of a gamble, but there’s one controversial detail that can turn the perfect piece into a fashion fumble: color. And, for a majority of web ...