In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Overview: AI-powered marketing analytics tools enable brands to move beyond basic reporting and leverage predictive insights, automation, and real-time optimiza ...

Thirty-two percent of health insurers and life insurers across the globe plan to develop their predictive analytics capabilities over the next two years, according to a Gen Re survey. Gen Re, a ...

The integration of big data into business analytics has transformed how organisations gather and interpret large volumes of data. Big data includes a broad spectrum of structured and unstructured data ...

Predictive analytics is a game-changer for businesses looking to boost their profits. By using data to forecast future trends and customer behaviors, companies can make smarter decisions that directly ...

Familiarity with generative AI is not breeding contempt among marketing executives—far from it. Among the CMOs surveyed by Boston Consulting Group in April and May 2025, 79% are confident that the ...

David Barberá Costarrosa has been dedicated to e-commerce and its ecosystem since 2017. Entrepreneur, Cofounder of Beeping, among others. The whirlwind of e-commerce and its constant evolution poses a ...

The lack of effective inventory management practices can lead to upset customers, plunging profits and productivity losses. Fortunately, technology offers assistance in ways that weren’t possible in ...

From Reaction to Anticipation: Predictive analytics empower security teams to transition from reactive responses to proactive strategies by leveraging data to anticipate risks before they escalate.

Overview:  Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...

AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to optimizing yield. In all of these cases, data is required to ...

Can anyone remember their life before artificial intelligence (AI)? Many struggle with that, but what I do remember is how things worked in the business sector, especially in education.