The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Small businesses keep track of the competition. In large corporations the activity is formalized. Operating managers within large companies usually conduct competitive analysis as part of preparing ...

If you properly conduct competitive analysis, you’ll end up with plenty of data to get a sense of the competitive landscape. Incorporating these insights will help you get the best results. Every ...

Opinions expressed by Entrepreneur contributors are their own. In this digital age, competition seems to be more rampant than ever. The attention of customers is scattered due to the many choices they ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive.

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

Wealth and asset managers need to thrive in an increasingly saturated market. Many firms fall into the trap of using generic descriptors like ”long-term,“ ”well-rounded,“ which only add to the ...