DDB Chicago’s win of the $200 million Dell Computer advertising business this spring appears to have hinged on a “Jerry Maguire” moment between the agency’s executive team and Michael Dell. In the ...

This is a preview. Log in through your library . Abstract This paper uses the technique of computer-aided text analysis to evaluate the meanings of 240 advertising slogans. Content analysis performed ...

A screen shot here, a mouse mat there: why does most computer advertising outstrip the millennium dome in the tedium stakes? "I can only remember one computer ad ever winning a major creativertising ...

Troubled IBM has five ad agencies singing the blues, but Leo Burnett Co. and four other shops are still in contention for its estimated $80 million personal computer advertising account. According to ...

In trading on Thursday, advertising shares were relative laggards, down on the day by about 2.8%. Helping drag down the group were shares of Thryv Holdings, off about 22.5% and shares of WPP off about ...

JCDecaux Transport is proud to announce the successful completion of a pioneering pilot for audience measurement. This first-of-its-kind initiative in Asia's metro advertising industry leverages ...

Thomas J. Brock is a CFA and CPA with more than 20 years of experience in various areas including investing, insurance portfolio management, finance and accounting, personal investment and financial ...