In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and over ...

As more buyer journeys occur online, it's critical for brands to have content and tools that guide buyers toward the right decision. To effectively support the consumer journey, marketers must ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

As someone who primarily engaged in SEO and content writing for small businesses, I didn’t really care about PPC advertising. Maybe because of people like me, only 45% of small businesses invest in ...

Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts. Both tactics are ...

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

You’ve read time and time again about how social media can fuel SEO and even vice versa, but where does PPC fit into this equation? The answer is in retargeting also known as AdWords remarketing. If ...

Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your content’s effectiveness and ...

Content marketing is becoming more important than ever before. But getting it to work properly involves some level of work beyond the creation of the content itself. So, to help streamline the process ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content creation is an integral part of digital marketing. It ...