Google announced a new AdWords feature to help advertisers automate their bids on their CPA (cost-per-acquisition) ads. Conversion Optimizer is a tool that will look ...

Ad extensions can get more clicks and improve your quality score. But here's how ad extensions might also be negatively impacting your campaigns. As many in the paid search industry know, ad ...

Make time to review Google ad extensions on a regular basis to ensure you're taking advantage of all available opportunities - including these. Ad extensions maximize your visibility in search engine ...