Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Every marketer focuses on conversions. They read voluminous data from search engines and analytics channels to determine how campaigns are doing. Conversions are the ultimate metric for any marketing ...

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. This can help you spot ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to thrive. Central to this analysis is the concept of the conversion rate, a ...

It can be difficult to determine the exact monetary value of SEO. A successful SEO marketing strategy typically results in more search traffic and better rankings, and those things are what lead to ...

Stating the obvious, but sometimes the obvious is not always obvious. Google's AdWordsAdvisor in WebmasterWorld went on record stating that Google does not use the conversion tracking or Google ...