Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...

When you think of branding, content isn’t really the first thing that comes to mind. You envision logos, slogans, and maybe some taglines. But the world has changed. Digital branding is prevalent, and ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Sooyoung Cho As AI’s ...

When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must also begin crafting a cohesive brand image to establish their company’s personality and ...

Every end goal can call for a different kind of content. For example, you might need content that’s designed to move people closer to a sale, make you more memorable (branding), or help you maintain ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. In today's noisy advertising environment restaurants must ...

There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy and purpose of the brand, including things like the brand story, the ...

AI Avatars are now easy to create using artificial intelligence. Users can design unique digital characters for social media, ...

Entrepreneur Michael Tull, owner of the UgLY1 (U gotta Luv Yourself 1st) clothing line, has a new venture up his sleeve that involves breaking barriers in the craft beer industry. “The concept of ‘Hip ...

Job seekers today care about who they work for just as much as the job itself. Many people choose where to apply based on the company’s reputation. This concern for an employer’s reputation also has ...