The importance of aligning operational activities can’t be overstated. How well a company carries out activities to create, produce, sell and deliver products to customers is the differentiator ...

In most cases, tech products and tools are for widespread use—they’re usually not created just for tech professionals or IT specialists. By bringing together the strengths and perspectives of a ...

During my first foray into marcomm leadership, every project seemed on fire. If the project was due at 3 p.m., the first draft was ready at 2 p.m., giving little time for adjustments. I noticed this ...