The most simple definition of cross-functional teams (or CFTs) is groups that are made up of people from different functional areas within a company—marketing, engineering, sales, and human resources, ...
Today, organizations need to be resilient more than ever. Workplaces are often playing catch-up to become more adaptable and innovative in response to technological progress and shifting market ...
During my first foray into marcomm leadership, every project seemed on fire. If the project was due at 3 p.m., the first draft was ready at 2 p.m., giving little time for adjustments. I noticed this ...
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