In many cases, too, improvement is actually quite easy to achieve. Large numbers of employees work in silos, with deep functional expertise but no line of sight to the person ultimately buying their ...

Zach Hendrix is co-founder of GreenPal, which he describes as Uber for Lawn Care. The company recently tackled the challenge of how to inject some personality into its business to drive brand loyalty ...

A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement. A positive emotional connection that customers experience with brands stays ...

Everyone wants to feel connected—it’s part of human nature. Whether it’s building relationships at home, in the community, or with friends, people like to feel bonded to each other. But perhaps it’s ...

Opinions expressed by Entrepreneur contributors are their own. With big data and powerful analytics, it’s easier than ever for companies to target and play to their shoppers. Using robust, open-source ...

REDMOND, Wash. — Microsoft Corp. CEO Steve Ballmer spoke this week with Computerworld editors about the impetus for the memo on core values he issued earlier this month to the software maker’s 50,000 ...

Deepak Pargaonkar, VP, Solution Engineering, Salesforce India. The role of customer service is fundamentally shifting amid changing customer behaviors, rising expectations and economic uncertainty.

Micah Solomon: What was the spark behind the Conversocial customer support platform? Joshua March, CEO, Conversocial: I came to realize that, as communication shifts to smartphones, social media, and ...

CX is lagging, creating financial risk. Download Forrester’s complimentary guide to understand why customer loyalty is eroding. Forrester’s 2018 Customer Experience Index (CX Index™) results continue ...