NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

Understanding your customers is crucial when running any business, as the success of your company ultimately depends on creating products and services that actually solve their problems and create ...

Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

The business mantra you hear more than ever these days is customer-centricity, the philosophy of putting customers at the core of every business model. Many companies want to embrace it, but shifting ...

NEW YORK--(BUSINESS WIRE)--CI&T (NYSE: CINT), a leader in driving AI-powered digital transformation for global brands, today announced it has been named in the 2024 Gartner Peer Insights Voice of the ...