It is well-understood that acquiring a new customer can be significantly more expensive than keeping an existing one. For instance, recent research by Monetate found that an e-commerce customer who ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Evolving technology and privacy regulations have changed how brands ...

What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It ...

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

Customer incentive programs offer benefits to loyal buyers. Some businesses offer frequent-shopper discounts or points-based reward systems that allow customers to accumulate benefits with every ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

TORONTO--(BUSINESS WIRE)--Customer loyalty is big business and getting bigger. The new research report “Loyalty Big Picture,” from global loyalty expert LoyaltyOne, found that the total 2019 customer ...

Can a specific value be placed on personal privacy — say, the cost of a latte? A new coffee shop called Shiru Cafe is betting people will be willing to spill the beans on their personal data in ...

In today's “always-on” world, customer loyalty programs have undergone a significant evolution, adapting to meet the ever-changing needs and expectations of consumers. Once primarily consisting of ...

Bank of America has 66 million customers who interact with the company in person and online. How does it keep in contact with so many clients? Holly O’Neill has a few stakeholders to care about in her ...

Most retailers want customers to buy more when their clothing tears. Not Patagonia. “Any product made for hardcore sports use is going to get damaged. It’s going to get beat up,” said J.J. Huggins, a ...

We have earlier taken a look at the Customer Experience Improvement Program and seen how a user can opt-out of it easily via the Control Panel. Today, we will see how you can turn off or disable the ...