Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the SumAll blog. One of the most important parts of your business is ...

Many business professionals seem ready to accept credit for the saying, "When you try to sell to everyone, you end up selling to no one." You can find the saying on websites across the business and ...