LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, has announced the completion of their latest customer segmentation analytics engagement for a banking and insurance ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

Among the 79 speakers at the recent Utility Analytics Week conference, I had an interesting discussion regarding customer segmentation-related analytics trends with American Electric Power’s Stephen ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

2019 AUG 30 (NewsRx) -- By a News Reporter-Staff News Editor at Mergers & Acquisitions Daily News-- A global data analytics and advisory firm, Quantzig, has announced the completion of their latest ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

As retailers and marketing teams head into the summer months in the northern hemisphere, it's time to take a breath and ask, What have we learned about buyers and multichannel marketing in the first ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

In the past month alone, CSG Xponent has been named: ...