One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

It’s a simple question, but there’s often a complex answer, especially for employees at FedEx, who handle an average of 16.5 million packages a day. Today, machine learning is making getting those ...

Qualtrics International Inc. is headlining its X4 Experience Management Summit conference in Salt Lake City today with a lineup of new capabilities that leverage machine learning to get a better ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

The current trend in the financial services industry is using AI technology, which enhances the services provided. Rivalry within the industry forces companies to seek more efficient marketing ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

In one of his many chronicled adventures, famed fictional detective Sherlock Holmes exclaims, “Data! Data! Data! I can’t make bricks without clay.” It’s a quote every business leader can identify with ...