When you can track customers through your point of sale system, you can manage your relationship with your customers and improve your service. To track purchases effectively, you must be able to ...

In a bid to better understand its customers, big box giant, Walmart, has been working on a new way to track customer shopping and spending habits. Living in the current digital landscape that we do ...

Smartphones, smart TVs, and even smart homes, it seems that everything is connected to the internet these days. It is near impossible to get anything done without Wi-Fi connection or subscribing to ...

Last weekend, the Times ran a great piece rounding up some of the “private languages” of the restaurant world: Le Cirque refers to a big spender as “pesce grosso,” the staff at Torrisi Italian ...

The people who design marketing apps are celebrating a change in the way iBeacon works on iPhones. That's the Bluetooth-based system that lets a store track a customer's movements, and capitalize on ...

Aaron Broverman is the Managing Editor of Forbes Advisor Canada. He has almost 20 years of experience writing in the personal finance space for outlets such as Bankrate, Bankrate Canada, ...

Hospitality firms invest large amounts of time, money and energy tracking customers for marketing purposes. Cruise lines, hotels and timeshare companies collect consumer data in order to sell their ...

The people who design marketing apps are celebrating a change in the way iBeacon works on iPhones. That's the Bluetooth-based system that lets a store track a customer's movements, and capitalize on ...

New and prospective Chevy Corvette C8 customers will be happy to hear that General Motors has launched a new Corvette order tracking program. The tracker involves a highly personalized, six-touch ...

The great shopping-mall cellphone-tracking experiment of 2011 has come to a halt, thanks to the actions of an activist U.S. senator. Forest City Commercial Management said on Friday that it was ...