Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that increasing spend on things like ...

It’s never been more challenging for businesses across industries to maintain a competitive edge. With access to a global marketplace and myriad choices when shopping for products and services, ...

Targeting customers with marketing and customer experiences has never been more daunting with privacy legislation and changes to tracking. As the online world continues to evolve, businesses have ...

With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services. Voice of Customer (VoC) tools are advanced software platforms and ...

POWAY, Calif. — First Advantage CREDCO recently announced the introduction of ACT Portfolio Management solutions to help dealers better manage their portfolio, as well as improve their collection and ...

Customer experience professionals must be getting better at what they do. They define their biggest challenge as cross-functional communication across business departments, up slightly from 2023. But ...

Tile, known for its Bluetooth tracking devices, was recently hacked, according to a report from 404 Media. A hacker was able to gain access to Tile's internal tools that are used for processing ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...

The 5 Best Call Tracking Software (Low Spend, High Return) Your email has been sent Giving attribution to the marketing channels that bring in callers is a must for maximizing ROI. Call tracking ...