People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

Looking for the best way to stand out? Customize. Customized products certainly aren’t new to the market, but they are adding an extra perk as more and more companies are including customizable ...

Most, if not all, people thoroughly enjoy an experience that’s tailored to their specific needs and interests. It makes an experience unique and allows for simplicity and convenience. Although not ...

It seems like the entire business landscape shifts every decade or so. We’re talking about one giant movement that affects all businesses regardless of industry or niche. In fact, one of these shifts ...

KANSAS CITY — While most of Generation Alpha, the demographic cohort defined as those born between 2010 and the present, are too young to directly impact food and beverage purchasing patterns, many in ...

Selling products and services through multiple channels offers a number of touch points where information can be gathered from customers or potential customers. Most people in marketing clearly ...

Customization, personalization and localization are key elements of the new Lids store format, which the retailer rolled out to 20 stores in 16 states this month. The stores’ redesigned customization ...

Last year I had 19 kids and this year I have 13. I’m teaching another semester of, “Customization and Personalization of the Offer” at Baruch College in NYC — it’s a class on consumer behavior where ...

Personalization requires patience and a large wallet. British automaker Rolls-Royce has been building bespoke cars for 100 years. The Phantom Tempus Collection is just one example of what is possible.

Apple's most important and anticipated update is now live for users, as iOS 18 is now available for all to download and install to get the latest experiences on iPhones. Users who have eligible ...