— -- One year into her tenure working inside Nike's Innovation Kitchen, where the company's designers dream up the future, Tiffany Beers was given an assignment: Figure out how to make a real, ...

Earlier this summer, Nike launched the highly anticipated third installment of Sabrina Ionescu's signature sneaker line. The Nike Sabrina 3 was dubbed the "new go-to sneaker" for hoopers around the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The 1,180-piece Nike Dunk x LEGO bricks set is designed as ...

Six months after NBA All-Star Weekend faded into memory, one of its most talked-about moments is finally stepping into the spotlight. Nike Basketball has officially unveiled the Nike GT Future, the ...

Nike has just posted a new ad featuring golf superstar Scottie Scheffler, a beautifully crafted piece that resonates deeply with themes of family and success. The sneaker conglomerate posted the image ...

Caitlin Clark's version of a popular Nike sneaker, where the WNBA superstar etched her name next to the late NBA icon Kobe Bryant, dropped and sold out quickly Monday morning. The Kobe V Protro ...

Conversations about an athlete’s equipment risk diminishing the effort required to run, say, a four-minute mile or 100-mile foot race. But when Caleb Olson crossed the finish line at Western States, ...

Nike’s Air Max 95 Big Bubble sneakers are now $60 off in select sizes and styles. This eye-catching retro design is part of the brand’s fan-favorite Air Max revival. Athlon Sports aims to feature only ...