Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

By treating data collection as a strategic tool rather than a routine task, feed efficiency can become more than a number.

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Join us for this webinar as we discuss Reynolds Consumer Products digital and data driven transformation journey, including ...

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...

In analyzing the data, researchers identified two issues that had the potential to affect the study’s conclusions. First, the survey was designed to be administered the same way for each of the six ...

Is there anything you can do about it, or are you resigned to having companies know all about you - and make money on it? How companies collect data Sam Jones, founder of Gener8, a company that helps ...

The University of Arizona in Tucson made big news earlier this year when it revealed that it was tracking swipes of ID cards given to every student and used at almost 700 campus locations in an ...